As a member-focused organization one of your most important assets is the data you collect about your members. Maintaining the accuracy of this data is critical to keeping your costs down and staying in touch with your members.
It's easy to fall into the trap of letting your data stagnate; after all it's a tough job to regularly review that data to make sure it is still up-to-date. Doing so has definite costs in time and resources. Did you know, though, that failing to maintain your data also has definite costs?
Think for a moment about these questions:
- How much money do you spend each time you send a mailing? An average two-page mailer that is printed in-house will cost $0.85 per person including postage, supplies, and preparation time. Add the time spent dealing with returned mail and each undeliverable message costs your organization $1.25 or more.
- What percentage of your membership data as been validated in the last 6 months? 12 months? Ever?
Ization can help you to develop an online community that will simplify the process of maintaining and validating your membership data while making it easier for your staff and members to find the information they need.